← back

Trust as a Strategic Advantage (Part 1)

7 Misconceptions about trust in business


More than ever, trust is an essential component of any business. When trust is established, people decide faster, relationships are more robust, and customers are usually inclined to pay more. Probably every company strives to establish trust. But which is the best way? Before answering that, let us first take a look at common misconceptions.

The seven misconceptions are:

#1 We can build trust

#2 Safety + security + full control = trust

#3 Trust and distrust are opposed

#4 People are suspicious by nature

#5 People place trust in a person or company if perceived benevolent

#6 It takes a long time to gain the trust of people

#7 Without trust, every company loses its business foundation

Read what is right instead and the full article on medium.