Workshop: Business Model Innovation and Strategy Development in  a Digital World

The workshop is designed for executives, innovators and business development teams facing the task of developing a new business model and strategy that exploits the opportunities and possibilities of the digital economy. Participants work intensively on their own project and at the end of the workshop, they will have a tangible result in their hands.

Content

Participants go through an exemplified strategy development process based on a concrete project in the company. The starting point and content are therefore coordinated intensively in advance to make the workshop as efficient as possible. The following elements are the basis for the design:

• Economic environment, challenge and status quo: Analysis of chances and options
• Developing products and services with high value proposition ("jobs to be done")
• Designing and optimizing business models (Business Model Generation)
• Business experiments to optimize problem-solution fit and product-market fit
• Scaling and enabling exponential growth

Target groups

Teams with a specific task, to strategically develop new products and solutions or to open up markets.

Methods and duration

• Pulse lectures
• Customer insights and trend research
• Design Thinking
• Business Model Generation
• Lean Startup technology and business experiments
• Development of a strategy roadmap

Duration: 2 days

Prerequisites for participation

The team is faced with a current strategy task that needs to be solved.

Facilitator

Uwe Weinreich

Expert for strategy, innovation and digitisation
Multiple digital entrepreneur
Founder of Coobeya.net
Book author

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