Workshop: Business Modelling - Strategic Innovation by Redesigning and Optimizing the Business Model
This workshop provides a concise and comprehensive introduction to the design of business models. The different layers of business models are explained and actively designed by the participants by working on a current challenge. Participants are introduced to different methodical approaches to strategy and business model development.
Objective
Important foundations for your business model are laid during the workshop. Participants are then able to further develop and test the business model on their own and to record and evaluate the parameters that are crucial to success.
Content
The workshop provides a practical and agile approach to the creation and development of business models.
The topics in detail:
- Business Model Generation / Business Model Canvas: a framework for business model development, cross-functional communication and controlling of strategy
- Value Proposition Design, value stream analysis and value creation model
- Value skimming model (sources and channels of revenue)
- Technical-operative model of business processes (digital and non-digital key resources and activities)
- Marketing, sales and customer relationship model (customer segments, customer relationships, channels)
- The cooperation model (key partners)
- Cost structures and cost modelling
- Blue Ocean Strategy: creating your own market
- Scalability of the business model and growth strategy
- Metrics to manage development and growth
- Creation of prototypes
- Testing of solutions and learning from market tests
- Implementing the new business model in the organisation
Workshop facilitators
Strategy and business model workshops are conducted exclusively by experienced workshop facilitators. Depending on the topic and scope, the facilitator team is staffed individually in consultation with you.