Lean Digital Transformation

The success-oriented, resource-saving and secure way to the digital enterprise

The management concept Lean Digital Transformation provides the framework for an agile and secure implementation of digital transformation in companies. The framework consisting of four sprints (strategy development, product development, customer development and company development) creates security in the implementation and evidence-based procedures generate metrics that enable unerring control.

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Everyone who is responsible for digitalization projects in the bottom line - from CEO and CDO, business developers, IT managers to project managers - can use Lean Digital Transformation to improve their results in a measurable and verifiable way.

The concept is particularly recommended under the following conditions:

The implementation of the digitital strategy should be done quickly
The budget is limited, waste must be avoided
The company is breaking new ground with its digitalization strategy (products and services not previously offered, accessing completely new customer groups)
The strategy requires a particularly customer-oriented approach, e.g. by clearly setting digital offerings apart from the competition (enthusiasm factor)
Parts of the implementation take place in a corporate start-up or incubator

4 sprints and 6 months to the digital company

Although the media are constantly claiming that Europe is missing the boat, is far too slow and is lagging behind, this should not be a reason to panic. The road to the digital enterprise is long, but can be taken at an accelerated pace. With our Lean Digital Transformation program, significant steps in this direction can be taken within six months.

The following phases will be passed through:

Sprint 1 (from week 1): Strategy Development

Agile management and business experiments
Business model development
Strategy development
Strategy Roadmap

Sprint 2 (from week 4): Product Development

Customer Insights
Product, service and platform
Data, algorithms and API
Security and regulations

Sprint 3 (from week 12): Customer Development

Marketing Strategy
Social media and viral marketing
Exponential growth

Sprint 4 (starting week 14): Company Development

Digital processes and automation
Leadership and cultural change
Organization and change management
Controlling and management

Through a well prepared and structured approach, digital change can succeed without burning money or taking unnecessary risks. Lean Digital Transformation provides a secure basis by making all steps measurable and controllable.

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Targeted support

Not every company needs the entire program. Even limited interventions and projects create great value if they are approached properly. We can support you, for example, with the following projects:

Market exploration and trend research
Generating "customer insights" to develop solutions that meet the exact needs of customers and thus create value for users
Optimizing the user experience
Transforming ideas into prototypes and testing them with potential users
Design of business models for optimal value creation of a digital solution
Design of strategies for the stepwise implementation of business models
Determining and optimizing the value contribution of digital products in hybrid business models
Development, market test and optimization of a price strategy
Adapting the organization to the challenges associated with the new business models
Setup of digital incubators and accelerators
Support for cooperation with digital service providers and start-ups
and more