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Trust as a Strategic Advantage (Part 2)

Image: © Fotolia.com: Benjamin Thorn, Robert Kneschke, and 123rf.com: Rommel Canlas

The building blocks

In the last article of this series, I have pointed out some misconceptions about trust. Now, let’s look at which cornerstones are needed to establish trust. I will give you a rough overview and dive deeper into specific topics later.

Let’s start with a statement that might disillusion people who are looking for a quick fix to establish trust:

You can work on your trustworthiness, but there is no straightforward way to invoke trust among customers and partners!

Nevertheless, there is much you can do to make trust more likely.

Read the full story at medium.com